TT, I have just under 3mm forward/backward movement of my blade. I don't think much can be done to reduce to movement to zero, it's the geometry of the saw, although some people have had some success with adjustments. Take a look at
http://www.scrollsaws.com/ under Dewalt Tune-up (on the left hand side).
Your 40-690 is the same as the Dewalt 788, except for the paint job. (Edit - Oops, I skipped part of the title of the post.)
One adjustment some have made is to raise the back of the table until the blade is perpendicular to the table, when viewed from the side. Take a look at
http://stevedgood.com/community/index.php?topic=9265.0, there is some info on adjusting the back and forth movement and also on raising the back of the table.
If you take it to service, let us know what they did and if it was successful. By the way, now that Dewalt and Delta are separate companies, who is doing the service? Has Delta set up their own centres?
Good luck,
Jim